CARA can conduct content analyses on any existing text, such as responses to an open-ended question in a survey, a collection of letters or correspondence, a sample of publications, and collections of transcripts. Content analysis breaks down any collection of text into common themes and then categorizes and counts the mentions of these themes. For example, CARA recently conducted a content analysis for a national prison ministry. This ministry had a collection of letters from inmates that requested materials, thanked the ministry for providing materials, or made other types of requests and inquiries. CARA analyzed this correspondence and was able to identify the most common requests and comments from inmates. Costs for a CARA content analysis depend on the volume of text and whether CARA needs to transcribe the text into electronic format.

For more information, contact CARA researcher Mark Gray.