Catholic Media & Publication Research

CARA is a national leader in Catholic media use. We help dioceses, publishers, and organizations understand their audiences, optimize content, and make data-driven decisions.

What We Do

• National Media Studies: We track Catholic media habits nationwide through the CARA Catholic Polls (CCP) series and custom national research projects.

• Diocesan Newspaper & Media Audits: We gather actionable feedback from readers, priests, and diocesan staff to refine editorial content, evaluate reading habits, and track subscription trends over time.

• Publisher & Product Research: We conduct targeted studies for Catholic publishers to evaluate textbooks, digital media, and print products—whether they are currently in development or already in the market.

How We Help You Succeed

• Audience Insights: Uncover key subscriber demographic data, religious habits, and consumer preferences.

• Advertising & Growth Support: Generate the benchmark data needed to attract advertisers and map subscriber coverage areas.

• Custom Methodologies: Receive tailored solutions using online surveys, focus groups, direct interviews, and subscription trend analysis.

For further information about Catholic newspaper and media research, contact Mark M. Gray, Ph.D. by phone (202-687-0885), or by email.